Karthik Pasupathy

Career Timeline

10+ years across product marketing, technical writing, and customer support.

Fyno

Fyno

Chennai, Tamil Nadu

Aug '24 — Aug '25

Head of Product Marketing

  • Co-created positioning and messaging strategies
  • Developed comprehensive sales collateral library
  • Led brand revamp with the design team
  • Expanded groundwork for US market expansion
Prudent AI

Prudent AI

Chennai, India (Hybrid)

May '23 — Jul '24

Head of Product Marketing

  • Established complete marketing function — website, hiring, positioning
  • 100% growth in website traffic
  • 313% increase in average time spent on site
  • Implemented sales tech stack
  • HousingWire Tech 100 2024 placement
  • Featured in Scotsman Guide and HousingWire
Level AI

Level AI

Chennai, India (Global Remote)

Apr '21 — May '23

Product Marketing Manager

  • First and only product marketer for 2 years
  • Built 95% of sales and marketing collaterals from scratch
  • Established feature release framework
  • Managed digital marketing, SEO, and website
Freshworks

Freshworks

Chennai, India

Dec '17 — Apr '21

Lead, Product Marketing (Mar '19 — Apr '21)

  • Led 3-member team for feature launches
  • Conceptualized Quarterly Feature Roundup Webinar (15% adoption increase)
  • Strategized flagship feature launches including Workflow Automator and Teams integration
  • Created 'Year in Review' campaign for two consecutive years
  • Created internal product content style guide

Senior Technical Writer (Dec '17 — Apr '19)

  • Managed user education for Freshservice
  • Created user guide, FAQ library, and video documentation
Zoho Corporation

Zoho Corporation

Chennai, India

Mar '15 — Dec '17

Technical Writer

  • Built technical documentation for Zoho Expense and Zoho GST from scratch
  • Managed a team of 6 writers
  • Oversaw documentation for Zoho Finance Suite
  • Product Evangelist for Zoho Books India edition